Algorhythm

Despite curating the "perfect" laundry folding playlist, I found myself repeatedly skipping through the same assortment of songs I’ve been listening to since 2014 before finding the right one. I’ve always been fascinated by the idea of "musical taste"; something uniquely personal and influenced by one's upbringing. I penned Algorhythm's initial campaign copy and handed off some crude design sketches (which I'll spare you from) to a designer, and voila! Algorhythm was born!