Chicago Marathon
AdvocateAurora Health Care is a major sponsor of the Chicago Marathon. I wanted to create pieces that invited participants to be apart of an experience that transcends the finish line. So with a folder of photos and a lockup template, I wrote headlines, body copy, and found inspiration to script and produce some radio spots, enlisting a few unsuspecting office comrades to bring them to life. Hard to say if it was my charm or just the allure of a promised cup of complimentary coffee that sealed the deal.