I crafted taglines for the animated banner that would be displayed throughout the game and conceptualized the creation of the video (played in the first inning), including the animated jerseys and the accompanying copy that introduced and followed them.
I wanted to showcase various Brewers player’s jerseys, spanning old seasons to the contemporary Crew. While I have a fondness for the retro striped jersey with its unique history, there are numerous designs that evoke emotional connections for different fans. Collaborating with a skilled design team at AAH, we effectively brought the project to fruition!
