Milwaukee Brewers - Cerveceros Night
The Milwaukee Brewers Cerveceros Night is a celebration of Latin heritage that sparks excitement and pride, not just on the field, but throughout the city. My strategy was to blend clever visuals and meaningful language to celebrate Latinx heritage, family, and baseball. I crafted taglines for the animated banner that would be displayed throughout the game and conceptualized the creation of the video (played in the first inning), including the animated jerseys and the accompanying copy that introduced and followed them. I wanted to showcased various Brewers player’s jerseys, spanning old seasons to the contemporary Crew. While I have a fondness for the retro striped jersey with its unique history, there are numerous designs that evoke emotional connections for different fans. Collaborating with a skilled design team at AAH, we effectively brought the project to fruition! Getting a chance to witness the crowd's reaction to my work during the game was a gratifying experience. To make it even better, a fan sitting a few seats away overheard me mention working on the project and kindly bought me a beer—an unforgettably moment in my copywriting journey.