Summerfest - Children's Fest Day

Summerfest, one of the largest music festivals in the world, partnered with Aurora Health Care to provide attendees with a variety of health and wellness interest. Children enjoyed interactive activities, while adults could visit informational booths and participate in dance classes. I led writing for the project, which included labels and signage. I had fun naming the hand sanitizer and sunscreen kiosk, and promotional copy for the event. Juggling this project with the Chicago Marathon (check that out too) fueled my creativity, inspiring me to script up some extra radio spots.