UWCU - Advertorials

This project centers on creating engaging ads resembling traditional article content (advertorials) for client UW-Credit Union to be featured in Madison Magazine. I drafted this set of advertorials for UW-Credit Union, designed for those unfamiliar with financial service topics such as remodel financing, retirement planning, and condo purchases. I enriched the content with insights from research and conversations with UWCU staff. Writing all the body copy and headlines for the five published articles, I incorporated the personal experiences of UWCU staff to enhance relatability and establish a natural connection. I’m grateful for this opportunity, not only because it allowed be to cut my teeth on a new ad style, but because this project was carried out in partnership with local advertising agency, The Weaponry on a major client.