Prudential Financial
Prudential Financial holds the lowest market share value in North Dakota, a state with the lowest per capita rate of life insurance policies. After conducting research, I began creating copy and designing concepts to deliver the message effectively. My approach in crafting these advertisements was to initiate conversations by drawing on real-life experiences. In a world where there's insurance for pets, renters, and even packages ordered online, it's striking that life—the most significant aspect—is often left without coverage.