Pet Food

My love for my dog, Lambeau knows no bounds, and his well-being is my top priority. Taken back by the questionable ingredients in a leading pet food brand, I decided to make a change. The excessive fillers and additives not only left little nutritional value, but also resulted in a significant portion passing through undigested. Switching to a higher-quality alternative made a noticeable difference, especially during potty training. Drawing inspiration from iconic advertisements like the Chef Boyardee Rolling Can, my Pet Food storyboard unfolds similarly, capturing the journey of a young puppy exploring its new home in search of a snack. As the creator of both the copy and design idea, this project is a personal labor of love, driven by my passion for impactful ads since childhood.